Adjusting to a new era of deep customer engagement as a travel marketer...
IN-DEPTH: Most of the travel companies are planning to increase their overall digital marketing spend in 2012. Even as the travel industry is seeing increased value in digital marketing initiatives, there is a need to consider integrating digital beyond campaigns...
ebookers ties up with SilverRail, to sell rail tickets...
Online travel agency ebookers has formed a partnership with SilverRail Technologies to offer domestic and international rail journeys. The service is due to go live on all 12 ebookers’ European websites in 2012. ebookers will have access to all of...
Amadeus unveils new travel app for flights...
Amadeus has released a new travel app that features its Master Pricer fare engine to deliver the best airfares directly to a user’s mobile device. The free Travel Seeker mobile app, released for both the iPhone and Android, lets users...
Frommer’s Travel to offer customised travel guides...
Frommer’s Travel has tied up with HP to offer on-demand custom travel guides in an effort to simplify the travel planning process. For the new offering, to be called Frommer’s Remix by HP, travellers can now visit www.frommersremix.com to create...
HRS launches its personalised hotel search app for TV...
Hotel portal HRS says it has worked on its web-based TV app that allows owners of the new Grundig LED TVs to search for HRS’s inventory of 250,000 hotels. HRS customers can now access online services with Smart-Inter@ctive TVs from...
New beach destination site launched...
Beach.com, a website that aims to simplify the consumer quest for beach information, has been launched. The beach destination site is offering localised beach content online for over 500 beach destinations worldwide, including a customised search path, hotels and resorts,...
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