15/11/2007

News Update - November 15, 2007

Source: m-travel.com...

Will easyJet’s new global distribution system (GDS) agreement start a trend, as competition among low and medium cost airlines heightens?...
easyJet recently won few travel management company (TMC) friends when they decided to sell seats using GDSs Amadeus and Galileo. Naturally the disillusionment that has arisen revolves around responsibility for the new associated costs. These costs are likely to squeeze...

Integrating customer data into the day-to-day operations of RM...
EFT's Revenue Management in Travel USA 2007 The key to driving profitable customer relationships is an integrated RM and marketing approach.

Podcast: Premier Inn discuss their alternative distribution strategy...
Premier Inn’s Sales Director, Peter Gardiner, speaks to EyeforTravel about the successful distribution of an economy product, their strategy of increasing sales in new markets and how to push down the cost of distribution.

Integrating CRM efforts within higher level of marketing mix modeling...
CRM Technology for Travel USA 2007 Special Consumers are always looking for good deals, and in travel, those deal often only exist for short periods of time. So it is critical to let consumer know about them as soon as...

British Airways re-launches customer-focused High Life Shop! website...
Customer publishers Cedar Communications in partnership with web agency Reactive, has re-launched British Airways' premier gift portal www.highlifeshop.com.

Webjet updates its profit guidance...
Webjet Ltd has lifted its annual profit guidance by a further 15% this financial year, prompted by a better than expected start to fiscal 2008.

Virgin America creates travel booking microsite for North American flights...
Virgin America has chosen EzRez Software, Inc., a provider of online travel packaging and merchandising solutions, to create a branded microsite, www.vxvacations.com.

Travelocity introduces new service for mobile devices...
Travelocity has launched a new mobile service that allows travelers to access travel information from anywhere using a cell phone or other web-enabled mobile device.

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