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Tourism Marketing news from TouristIntel.com

25/04/2008

News Update - April 25, 2008

Source: m-travel.com...

Google – ‘It’s not a pay to play model’...
Google’s decision to change it’s trade mark policy in Europe will ‘hopefully not affect the time you have spent building your brand’ said Google USA’s, MD of Advertising & Marketing, Rob Torres.

GlobalCollect opens its Asia-Pacific office in Singapore...
Leveraging its experience in setting up online payment processing platforms across Europe and in the US, GlobalCollect has opened its office in Singapore to cater to an increasing demand for e-payment solutions across the region.

Direct Mail isn't dead but email is becoming a favoured vehicle for communication...
Direct mail is not being replaced by email marketing, according to media monitoring service Mintel Comperemedia.

VFM Interactive completes $13.5 million financing...
VFM Interactive Inc. has completed its $13.5 million financing to support its ongoing expansion.

Northwest transforms its online presence...
Northwest Airlines has enhanced its website NWA.com, focusing on fulfilling consumers wide-ranging travel needs via a full-service booking engine.

Lufthansa opts for UK and Ireland for its mobile services...
Lufthansa has chosen the UK and Ireland as the key launch market for its pioneering mobile services product.

Brought to you by tourist intel.com.

by Øyvind Grønflaten (PhD) at 14:55

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