Tracking UGC - Are you listening to your customers? ...
Many travel companies have realised the importance of the social web and are using user-generated content (UGC) to engage their customers, increase conversions and provide a useful feedback channel. A successful UGC and social media strategy can provide travel companies...
Making most of web fads without getting caught up in them ...
Online Marketing Strategies in Travel Considering the spate of emerging trends in the online marketing arena, the trick is to not get caught up in the enthusiasm of web fads.
London Gatwick Airport up for sale...
The British airports operator BAA is putting its Gatwick Airport near London for sale.
HRG introduces web-based solutions ...
Hogg Robinson Group (HRG) has introduced an online solution tailored for corporate travel requirements.
Spirit Airlines focuses on onboard advertising and online media buying...
Spirit Airlines has launched customised onboard advertising. The company's new Mile High Media has commenced this initiative by offering media options such as seat backs, window shades, overhead bins, tray tables and drink carts.
Sprice.com ties up with Asiarooms.com...
Travel search engine Sprice.com has formed a strategic partnership with Asiarooms.com.
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