Linking "social saviness" of a supplier's target group with its social media strategy...
By EFT Correspondent in Munich Travel companies are using social media monitoring solutions, which track and analyse all forms of social media, including blog sites, video-sharing sites and opinion review forums.
Around 30m video views expected on thomson.co.uk in 2008...
By EFT Correspondent in Munich For a company, operating across six continents and associated with more than 30 million customers from 20 countries, TUI Travel plc categorically states that content, both published and user generated, is essential across all countries...
"Companies are still in the infancy of social marketing"...
Online Marketing in Travel Special "Listening to your consumers – wherever they may be – is critical. Organisations that are currently deploying software or agencies to help them monitor the conversations about their brands are ahead of the game."
InterContinental Hotels Group links up with Google Earth...
InterContinental Hotels Group (IHG) has introduced a new online tool that combines Google Earth technology with a special IHG hotels file.
Jet Airways and Kingfisher get together for a cost-saving operational alliance...
Jet Airways and Kingfisher Airlines have set up an alliance to cut costs through code-sharing and combining ticketing and ground services.
Lonely Planet introduces audio phrasebooks for mobile phones...
Mobile travel application developers Steape has partnered with Lonely Planet to develop audio phrasebooks for java-enabled mobile phones.
Kayak.com launches in beta across Scandinavia...
Travel search engine Kayak.com has expanded its operations to Sweden, Norway, Denmark and Finland.
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