EyeforTravel launches industry’s first fully interactive technology solutions directory...
The EyeforTravel Marketing and Technology Directory, which was launched online on 13th October, is set to be the world’s most comprehensive and global listing of companies which provide marketing and technology solutions to the travel industry.
Total Demand Profit Optimization ...
By Steven Pinchuk Unfortunately, the term “profit optimization” is often incorrectly used to describe a variety of applications, including data storage and retrieval, query and reporting, and basic descriptive statistics - none of which actually offer any type of optimization...
Plenty of room for improving sales distribution via web in Eastern Europe...
Central & Eastern Europe Special Balancing the existing channels whilst growing the new ones for distribution and keeping the costs competitive in each channel are among the key challenges for any airline.
"Connecting the social media activity with booking levels is incredibly useful"...
Social Media in Travel Special Social networks may have risen phenomenally in terms of popularity but when it comes to applying them to marketing or media strategy in general, it is mentioned that there are still no clear best practices...
John Bevan quits lastminute.com...
lastminute.com UK business-to-consumer managing director, John Bevan, has stepped down.
Jet Airways launches its first TV ad ...
Jet Airways has reportedly rolled out its first-ever TV campaign.
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