First Choice Holidays works on new integrated marketing campaign...
First Choice Holidays is set to launch a new integrated marketing campaign, themed around its swimming pools and their appeal to children. The company is looking at increasing preference amongst the family audience. The campaign highlights First Choice's swimming pools...
Amadeus extends its revenue integrity portfolio...
The solution provides flight firming features, delivering real-time assignment of ticketing time limits and instant prompts directly onto travel agents' desktops.
Automated Ticketing Limits was developed in conjunction with Amadeus' airline customers and can be sold as a stand alone solution or in conjunction with Amadeus Revenue Integrity.
Air France is the first airline to launch Amadeus Automated Ticketing Limits.
Catherine Colbus Medioni, VP - revenue management, Air France said: "With this solution, we can ensure that travel agents are prompted about ticketing time limits immediately, whilst they are still dealing with customers, which increases operational efficiency and improves customer service."
"In addition, we are able to reduce revenue leakage by eliminating the cost of non-productive bookings and improve revenues through the reselling of released inventory," said Medioni.
According to the company, Amadeus Revenue Integrity processes over 1.6 million bookings per day and covering nearly 60 percent of all US domestic passenger traffic. It helps airlines optimise revenues by ensuring their commercial flight firming and duplicate-check policies are applied on every booking. This is achieved by checking reservations against predefined business rules, in order to detect and process reservations that are not likely to materialise or do not comply with an airline's policies. Eliminating these non-productive bookings allows airlines to resell seats, ensuring maximum revenue collection.
Sprice.com ties up with a multi-lingual portal in India ...
The offer will be extended to the visitors of Oneindia.in regional language portals in Hindi, Kannada, Malayalam, Tamil and Telugu.
With this tie-up, the travel search engine is targeting the Internet users who prefer to consume online media in their respective languages.
Services of Oneindia.in, launched in 2000, include classifieds, a mobile portal (Oneindia.mobi), free SMS alerts (news and entertainment), apps for social networking, bookmarking, widgets/gadgets etc. in five Indian languages.
DK Eyewitness Travel forays into portable navigation market...
As a result of this deal, the travel content from the DK Eyewitness Top 10 Travel guidebook series will be delivered across a number of devices and systems for both in-car and pedestrian navigation.
The product initially covers nine European cities and is now available to Navteq customers. Content will be available in six European languages: English, French, Italian, German, Spanish and Dutch.
The new agreement will see DK Eyewitness Travel listings geo-coded to Points of Interest on the Navteq map and can enable navigation devices, and mobile and online navigation systems around the world to incorporate this information into search and display functionality.
The initial nine cities covered include Amsterdam, Barcelona, Berlin, London, Madrid, Milan, Munich, Paris and Rome.
Travel.co.uk to slow down its plans...
Travel.co.uk, launched as a holiday comparison site just five months ago, says the current financial crisis has had a major impact on the site's plans to continue with the aggressive development, which would have taken the site through to profitability in 2009.
"These changes have resulted in the unfortunate loss of two roles that would have been responsible for implementing those plans," stated the company.
"Vicky Smith (Marketing Manager) will be leaving the business shortly and Mike Ramsden (Head of Customer Experience) will be leaving following the implementation of a number of site enhancements in January."
Ray Mason, MD, Travel.co.uk said, "The timing of the downturn in the economy and the travel sector in particular could perhaps have been better for us launching a new online travel business. However, even though it is disappointing that we have not been able to implement all of our plans for the site at this time, in designing and building the current travel.co.uk website we have introduced many innovative search and comparison features which had not been seen before on travel websites. I am pleased to confirm that Travel.co.uk will continue to delight customers but it will now have just one fulfillment agent to provide consistency in delivering customer service."
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