Over 80 speakers confirmed for European Travel Distribution Summit – face-to-face networking “key to survival” in 2009...
Leaders from TUI, Hilton, BA, Priceline, lastminute.com, Accor and easyJet will join over 70 other speakers and 500+ delegates at EyeforTravel’s 2009 European Travel Distribution Summit, taking place on 19-20 May at the Business Design Centre in London. For full...
"Only by controlling price parity can hotels control and manage yield effectively"...
TDS Asia 2009 Special Over the years, `Rate Parity' and `Best Rate Guarantee' have contributed to the commoditisation of the hotel product. Considering the fact that there can be several avenues for customers to avail offers related to the "lowest"...
A strong brand and non-reliance on Search Marketing gives oodles.com 30% direct conversion rate ...
Steve Sherlock, Managing Director for Oodles.com believes that building a strong brand independent of search engine marketing is critical to a brands success. As a result of weaning oodles.com off heavy search engine reliance, oodles now experiences a 30% conversion...
Social Media Marketing: Why a Holistic Approach Pays Dividends Case Studies from Carnival Cruise Lines and Southwest Airlines...
Increasing we are seeing travel companies who aren’t just gently participating in user-generated content, or dipping their toes tentatively into the social networking pool, instead, they are investing full-throttle in a multi-faceted social media strategy. They are participating in a...
Virgin Atlantic to launch a travel community...
Virgin Atlantic is gearing up for the launch of a community site. As per the information available, the airline is set to launch Vtravelled, a dedicated travel portal which aims to tap into the `inspirational' travel market and will allow...
SEM remains the most accountable sales and client acquisition channel...
Search engine marketing in the UK spend grew by 11 percent year-on-year in the last quarter of 2008, according to a new report from Efficient Frontier. The increased level of search spend during the last quarter can be in large...
United expects its ancillary revenues to reach $1.2 billion in 2009...
Network carriers in the USA, prompted by a tough operating environment, have been taking a leaf out of their low-cost competitors' book when it comes to chasing ancillary revenues. So-called full-service airlines have begun charging for the things passengers used...
2009 tipped to witness decline in ADR and room nights ...
The trend of slide in room nights and ADR is set to continue into 2009, according to a research carried out by Great Hotels Organisation. Since June, room nights have fallen and, since October, ADR has also fallen. This downward...
Russia outbound continues to soar...
The old saying that when American sneezes the rest of the world catches a cold has never rung truer than during the current economic downturn. But one of the few markets that has remained relatively unscathed is Russia. Its outbound...
Amadeus finalises new structure for its Commercial organisation...
Amadeus has announced a reorganisation of its commercial organisation, following the appointment of Philippe Chérèque as executive vice president, commercial. The Commercial organisation will now be divided into three functional areas. From March onwards, airline IT will be headed by...
Searches for flights down 42% on last year...
Consumers rejecting Eurozone and USA in favour of cheaper destinations and UK holidays; Popular destinations include Scandinavia, Turkey, North Africa, Cuba and India London, 8 January 2009 - Hitwise, the leading online competitive intelligence service and an Experian company, today...
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