Can openness result in consumers defending your brand in the blogosphere?...
Social Media Strategies for Travel Special Complete transparency and a genuine desire to build a dialogue or platform around a given community is quite critical to planning the social media marketing initiatives. Such initiatives should give consumers an ability to...
How traffic trends make sense for TripAdvisor’s search engine?...
A quick look at TripAdvisor’s downstream traffic shows that the volume of visitors going to the metasearch websites immediately following a visit has been growing over the past year, according to Hitwise. In its analysis, Hitwise has pointed out that...
TUI Travel UK retail shops to handle customer complaints...
TUI Travel UK has indicated that retail shop managers will be trained and empowered to resolve customer complaints directly. As per the plans, Thomson and First Choice shops could start to handle customer complaints later this year, empowering staff in...
Choosing a website booking engine – It’s your key salesperson...
When choosing a hotel booking engine, use the same criteria you would use when choosing a hotel sales person. Choosing the right booking engine for your hotel has become increasingly important as a quick way of increasing profitability and developing...
Indian OTA starts offering multi-city flight reservations...
MakeMyTrip.com (MMT) has started offering multi-city booking which allows users to book up to seven flights in one go, and through a single transaction. According to MMT, 17 percent of the flight bookings made on MakeMyTrip are done by SME...
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