Improving the lifetime value of the customer...
Marketers need to prioritise their marketing initiatives across several dimensions. These are – the amount of return on the marketing spend, certainty (the likelihood of the amount of return), timing (estimating when the return would be accrued) and sustainability (for...
BA tops travel website usability study...
The websites of some of the UK’s budget airlines are some of the worst to use, according to Webcredible’s online travel usability report. The study, which evaluated the websites of 20 airlines and travel agents in the UK, found that...
TripIt ties up with The Hudson Group...
TripIt has announced integration of its online travel itinerary and trip planning service with technology company The Hudson Group. Clients of The Hudson Group, including airport shuttle company GO Airport Shuttle, will now be integrated with TripIt. Travellers can now...
Delta re-introduces online bonus...
Delta Air Lines has brought back delta.com booking bonus for a limited time. The airline is offering SkyMiles members 500 bonus miles when they purchase a roundtrip flight at delta.com between April 28 and May 31, 2009. Northwest WorldPerks members...
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