Thomas Cook invites customers to voice their opinions...
Thomas Cook has launched a customer ratings and reviews service on its own website. The company has taken this initiative to provide a trusted resource for customers researching and booking holidays. The platform is powered by social commerce technology company,...
Royal Caribbean releases ad campaign...
Royal Caribbean International has come up with its biggest ever worldwide brochure launch this June supported by a brand new advertising campaign titled the ‘Nation of Why Not’. The 2010-2011 worldwide brochure launch summer campaign includes a million-pound multi-media campaign...
Ryanair drops royal ad campaign: media...
Ryanair has reportedly angered Spain’s Queen Sofia for using her photograph to advertise their flights. The airline released an ad with a photo of the wife of King Juan Carlos and the slogan “fly like a monarch”. “It is a...
GuestLogix introduces new global merchandising service...
GuestLogix Inc. has launched its new global merchandising service, OnTouch. Nearly two years in development, GuestLogix worked with Canada’s Cossette Communications Group to coordinate global market research and branding for OnTouch. Airlines can ‘mix and match’ five programmes including Box...
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