Incorporating UGC into the meta-search flow...
IN-DEPTH: trivago’s MD Malte Siewert on meta search + UGC Existing and emerging travel search and discovery applications have been looking at ways to reduce “unnecessary” browsing time. The focus is now on delivering the most relevant product option with...
Travelocity, Travelguru, priceline.com and Makemytrip discuss outlook for OTAs...
The remaining three of India’s big four OTA’s will be watching Travelocity’s acquisition of Travelguru very closely indeed. The greater industry – both local and international – are wondering if this is the beginning of an acquisition domino effect. Will...
Airfare sales cutting deeper than usual: report...
Airlines in the US are cutting fares deeper than usual this fall. Also, the discounts this year are more widely available than last fall, reported AP. “The prices we’re seeing now are just absolutely superb” compared with this time last...
BA extends loyalty scheme to cheapest fares...
British Airways has reportedly decided to offer elite membership of its Executive Club even to those buying discounted economy tickets. The airline, according to The Telegraph, has chosen to go ahead with this move to prevent it from losing Gold...
JetBlue’s unlimited travel offer sells out early...
New York-based JetBlue Airways stopped its `All-You-Can-Jet Pass!’ offer nearly two days before it was set to expire. The airline has indicated that demand has exceeded expectations, to the point that JetBlue shortened the deadline that flyers could purchase the...
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