Shaping airline customer acquisition and retention plans...
IN-DEPTH: transavia’s Niki van Wijk on optimising the media mix How keen are marketers on improving the lifetime value of the customer in the aviation business? Lifetime value, if improved, can increase the effectiveness and return on the advertising spend....
Reaching out to the largest travel shopping audience possible...
IN-DEPTH: Starwood’s Julie Atkinson on supplier-OTA relationship Online travel distribution intermediaries in the US have played an important role in promoting consumer demand this year. OTAs have spent well over $150 million in the second quarter, promoting travel deals available....
Amadeus Cars asserts its supremacy over other channels...
Amadeus recently carried out field research to determine the time required by travel agents to book car rental, comparing three car booking solutions: Amadeus Cars, car rental websites and call centres. The study, which was conducted by international consultancy ALTEN...
EasyVoyage’ EBITDA up by 190pc to €5.6 million...
European travel website EasyVoyage says it has shrugged off the impact of the recession by doubling its revenues in 2008 to €16 million. During the period, EBITDA rose 190 percent to €5.6 million EasyVoyage’s business model relies on its non-merchant...
Premier Inn outperforms the hotel sector...
Whitbread, the UK’s largest hotel and restaurant group, has stated that its discount hotel brand Premier Inn has outperformed the hotel sector with evidence of business travellers trading down from three- and four-star hotels to find better value. Sharing its...
No comments:
Post a Comment