“Brand evangelism is a delicate beast” ...
IN-DEPTH: Lonely Planet’s Venessa Paech on leveraging the passion of brand advocates Complete transparency and a genuine desire to build a dialogue or platform around a given community may sound an ideal approach towards social media marketing but it’s quite...
Seen Mobile Media invigorate mobile at The Get Funded Show...
Seen Mobile Media, the innovative B2B mobile solution to increase the reach and value brands can extract from their digital content will be showcasing their dynamic mobile travel service at The Get Funded Show@World Travel Market this November. ‘In the...
Revenue Managers, You and Your Upcoming Budget ...
Good budgeting is the foundation for great rate management. Integrating of many factors i.e. positioning your hotel, market segmentation, rate parity along with the assumption of demand periods, laid out on a daily basis, will provide the opportunity to establish...
New invitation-only community to sell upscale travel experiences...
Gilt Groupe has announced the beta launch of Jetsetter, a flash-sale website that sells upscale travel experiences hand-selected by world travellers. Headquartered in New York, Jetsetter is a privately held company. Sales are limited to Jetsetter's invitation-only community. Members will...
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