Fitting local content into real-time web...
Events, restaurants, attractions, nightlife – these are just some of the reasons why travel consumers choose to go to a specific destination. In this context, it is imperative for companies to understand how to integrate and leverage local content to...
Lufthansa launches social media tool...
Lufthansa has partnered with communications agency Profero to launch a social media tool, MySkyStatus. Lufthansa has partnered with communications agency Profero to launch a social media tool, MySkyStatus. The web-based tool sends automatic departure, altitude, location and arrival updates to...
Cuts in marketing may at last be bottoming out...
Marketing spend by British companies is showing signs of recovery despite falling for eighth successive quarter. According to a survey by the Institute of Practitioners in Advertising (IPA), there is a glimmer of hope that recovery could be on the...
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