Every demographic segment is reached via social networking sites: report...
Social networking sites account for more than 25 percent of UK online display ad impressions, according to comScore Ad Metrix. The study showed that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing more than...
Air France and KLM to go for a combined inventory system...
Air France and KLM Royal Dutch Airlines have signed a 10-year agreement for the implementation and operation of Amadeus Altéa Inventory by 2010. The airlines’ new inventory management solution will be fully integrated with their sales platform, Altéa Reservation. The...
Travelocity in news for its “display success formula”...
Travelocity has reportedly moved towards using real-time search data in its display ads. The online travel company borrowed a few tricks from the world of search advertising, only to uncover a formula that could revive display. The company abandoned its...
No comments:
Post a Comment