Understanding Social Media Using Sentiment Analysis...
Social media sites make up at least half of the top 20 websites in most regions of the world. This has left companies that primarily judge the health of their brands in the online world by web statistics and click-through...
easyJet’s online sales promotion and radio ad fail to get clearance ...
The Advertising Standards Authority (ASA) has banned easyjet’s online sales promotion and a radio ad for discounted flights. The online sales promotion, which appeared on the Easyjet homepage and featured an image of an ice lolly, stated: “Up to 20%...
Evaluating the real cost of “budget” flying...
A study in the UK has indicated that checking a bag into the hold and using a credit card could add almost 30 percent onto the advertised price of some “budget” airline tickets. Which? Holiday compared the prices of four...
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