“Semantic search will be incredibly difficult to get right”...
Attribution modelling is very important in understanding how customers consume media and how this consumption affects bookings on a site. Based on these attribution models, travel companies decide upon the best search, bidding, and messaging strategies to meet their overall...
Understanding the role of behaviour and predictive analytics...
Companies are focusing on drawing real-time online audience insights, and enhancing their understanding of how consumers perceive and engage with their brands, content and marketing. And they are delving into various techniques which allow companies to understand and predict customers’...
Best Western introduces iPhone application...
Best Western International has introduced its mobile offerings with the unveiling of its free iPhone application, titled “Best Western to Go.” Features include: Reservations at more than 4,000 Best Western hotels in over 80 countries Create an itinerary and input...
Amadeus offers recommendations for improving customer interaction...
Travel companies need to ensure that their product delivery and service offerings are well executed at all customer points of contact in order to be able to compete effectively. Consistency between brand promise and product delivery is the most important...
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