“Social media is no longer just for soft marketing initiatives”...
By Ritesh Gupta For long, it has been acknowledged that for brands, social media is primarily about testing and learning. It is definitely better for a brand to be in these spaces listening, engaging and responding than to underestimate the...
priceline.com unveils its 2010 marketing campaign...
Online travel company priceline.com is focusing on hotel savings in its new advertising campaign. The campaign features William Shatner, who is returning for his 12th year as priceline.com’s celebrity spokesman. The campaign includes TV, online and print advertisements created by...
CEO’s and MD’s of Air Asia X, Abacus, Google Travel and Microsoft to address Asia’s travel industry...
Leading senior executives from Air Asia X, Abacus, Google Travel, Microsoft are set to address Asia’s travel industry and discuss key strategies for the upturn. EyeforTravel’s Travel Distribution Summit Asia will take place in Singapore, April 28th-29th. The event is...
Three airlines opt for Amadeus MIDT ...
Amadeus has signed contracts with Emirates, Finnair and TACA to provide them with its market intelligence data. Amadeus Marketing Information Data Tapes (MIDT) contain information about airline bookings made by travel agencies worldwide connected to the Amadeus distribution system. The...
Maritim signs pact with TripAdvisor...
German hotel group Maritim has signed a deal with TripAdvisor. The company shared that it has worked on an online review platform that gives guests an opportunity to read hotel feedback and even leave their own. Maritim highlighted that research...
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