Hitting the right balance between participation and observation...
In-Depth: Preparing for social media marketing Travel companies need to be clear about their objectives before they proceed with adding features such as videos, blogs or other UGC. These features can be useful tactics towards objectives such as branding, promotion,...
Texas Pacific Group buys 10 percent stake in start-up Azul...
Texas Pacific Group (TPG) has acquired a 10 percent stake in Brazilian carrier Azul. According to reports in Valor Economico, TPG will pay approximately US$20 million for the stake, but will not inject additional funds into the carrier. It has...
VisitBritain ties up with BA, easyjet for a new campaign...
VisitBritain has tied up with British Airways and easyJet to encourage visitors to travel to cities across the country. The national tourism agency is launching a ‘Cities’ campaign in partnership with these two airlines. The campaign focuses on 10 cities...
priceline.com introduces version 2.0 of its Hotel Negotiator App...
Online travel company priceline.com has announced the availability of version 2.0 of its Hotel Negotiator App on the App Store. The new version lets travellers use their iPhone or iPod touch to quickly find and book last-minute hotel rooms using...
Flight Centre to strengthen its business travel presence ...
Flight Centre Limited (FLT) has unveiled plans to launch its Corporate Traveller brand to the market as part of a strategy to improve its business travel market share and capture the growing needs of the SME travel market. Corporate Traveller’s...
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