Travelodge unveils its £10 million ad campaign...
Travelodge is set to launch its biggest ever advertising campaign to promote a new company focus on selling sleep. The advertising will feature Travelodge’s Mr. Sleep and the ‘Zzz Squad’; a collection of soft toys that wage war on anyone...
Amadeus sets a price of €11 per share for its IPO...
Amadeus IT Holding, S.A. has priced the initial public offering of 119,684,662 of its shares at €11.00 per share implying a value of 100 percent of the company’s equity of €4.93 billion. This price is above the midpoint of the...
Delivering merchandising content through XML-based direct connections...
Farelogix is working on an enhanced XML Direct Connect technology that enables airlines to sell ancillary products and services across multiple indirect channels. The enhanced technology has been developed exclusively for airlines that intend to control the distribution of their...
New private-sale website for luxury travellers, to offer deals up to 40pc off ...
Travel magazine Travel + Leisure and online luxury travel specialist Luxury Link have launched an invitation-only, private-sale travel website for luxury travellers, Vacationist. Vacationist offers exclusive luxury hotel and resort rooms available for purchase to its members at 25 to...
More consolidation among Russian airlines in the offing?...
OAO Aeroflot, Eastern Europe’s biggest airline, may start a low-cost carrier after completing the acquisition of Russian Technologies’s Rosavia unit. According to a report filed by Bloomberg, Aeroflot will operate Rosavia’s six regional airlines separately from its own “premium” brand,...
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