“Combining brand and direct response together online is the key to success”...
IN-DEPTH: Interview with Geraldine Madeira, head of Travel Industry Solutions, Microsoft Online It is believed that online advertising is still largely undervalued for branding. The Internet is still disproportionately used for direct-response advertising. EyeforTravel’s Ritesh Gupta recently spoke to Geraldine...
Real-time collaborative accommodation booking application launched...
Berlin-based Columbus Internet and Hostelworld.com have launched what is being described as the world’s first real-time collaborative accommodation booking application. Called Hostel WithMe, the application is provided as a gadget within Google Wave, Google’s new online tool for real-time communication...
Yell acquires Trusted Places...
Yell has acquired Trusted Places Limited, the company behind community website trustedplaces.com. The purchase means that Yell will, for the first time, enable consumers to recommend a local business through its Yell.com website. The company intends to capitalise on Yell’s...
Ryanair banned from charging credit card fee in Germany: report...
Ryanair has reportedly been banned from charging credit card fee in Germany. The ruling is understood to be applicable to other low-cost airlines operating in Germany with a similar credit card fee. According to a report filed by irishtimes.com, the...
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