Reaping rewards by staying focused on the core fundamentals of marketing...
IN-DEPTH: Travel advertisers have to become more creative in how they look at their entire marketing portfolio. With any line of business that starts to mature, companies have to constantly find new ways of making the most of their marketing...
Relying on technology for additional sales channels...
Malaysia Airlines and air transport IT specialist SITA have worked on two initiatives, being described as “very significant breakthroughs for the airline industry”. The airline recently introduced the world’s first kiosks to sell airline tickets using the Apple iPad. It...
British Airways finds ways to meet increasing demand for late deals...
British Airways says the introduction of dynamic packaging on ba.com has been a huge success with online holiday bookings up by 56 percent on last year. The new technology, introduced last year, allows customers to buy flight+hotel or flight+car packages...
Utell, MTT target mobile bookings from savvy leisure travellers...
Utell Hotels & Resorts has teamed with Dublin’s Mobile Travel Technologies Limited (MTT) to expand its Utell Mobile offering, located at mobile.utell.com. The companies are responding to growing market demand for mobile bookings from increasingly savvy leisure travelers. The company...
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