“Data collection that cannot be mined can be an exercise in frustration”...
IN-DEPTH: Collection of information forms the marketing backbone of everything that has to be done for a brand The critical step to developing true one-to-one marketing communications is in organising, analysing and segmenting the database. Many companies make the mistake...
“The outlook for hotel investors is on the upswing”: report...
Jones Lang LaSalle Hotels, in its latest report, has stated that the improving economy and bottoming hotel operating fundamentals are among the drivers bringing more buyers and sellers to the marketplace. The latest report, FocusOn: Market Equilibrium Leading to Opportunities...
New feature for mobile search from Google...
Google has launched a new feature for mobile search that helps users on Android-powered devices and iPhones find and download mobile apps. Google highlighted that with tens of thousands of apps available for both Android and iPhone phone, there are...
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