“The whole last-click attribution debate is slightly overhyped” ...
IN-DEPTH: Interview with Barbara Pezzi, director of Web Marketing & e-Commerce, Fairmont Raffles Hotels By Ritesh Gupta Search engine marketing is complex but it is luring simply owing to the fact it can be measured to a large extent. Barbara...
Diller calls Google travel deal ‘disturbing’: report ...
Barry Diller, chairman of online travel company Expedia and InterActiveCorp, has reportedly described the $700 million Google-ITA deal as “a frontal assault on a core area of Internet life” and also stated that Google was “using its market power” to...
Thomas Cook acquries German tour operator for €30m...
Thomas Cook Group has agreed to acquire 100 percent of Öger Tours, a German tour operator specialising in package holidays to Turkey, from its founding shareholder Vural Öger. Thomas Cook expects to acquire Öger Tours for approximately €30 million, based...
Delivering a precise cross-brand travel product searching mechanism...
MSN and Abacus have set up a new hub of travel information and products to be made available to customers via a ‘MSN-Abacus Travel Channel’. The site, available at http://travel.tw.msn.com, introduces a number of travel agencies such as Lion Travel...
More than half of travellers share vacation info on social media sites: poll...
Online travel company Travelocity’s most recent poll shows more than half of all travellers share vacation information through social media sites. Nearly 30 percent of travellers have either never thought about precautions or do not take any precautions when posting...
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