Creating a “day in the life of view” of targeted users...
Marketers have been diligently working on creating a “day in the life of view” of their targeted users, how they traverse both offline and online worlds to satisfy their travelling needs and what they value overall and by channel. To...
Engaging the Hyper-Interactive Traveller Using Web 2.0 and Social Media...
By Max Starkov and Mariana Mechoso Safer Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach these...
Travelport Leisure to be rolled out in 62 new countries...
Travelport is accelerating the roll-out of Travelport Leisure, its new leisure portal, into 62 more countries over the next month. Following Travelport Leisure’s launch in June, the one-stop travel agents’ portal, has experienced a surge in Internet traffic from over...
ebookers initiates search for its Hotel Inspector...
ebookers has launched a nationwide search to find its very own Hotel Inspector. This exclusive travel opportunity offers one lucky individual the chance to travel for three weeks (16th August – 5th September) to 10 destinations around the World, reviewing...
Targetting additional revenue streams through ancillary services ...
Abacus International has shared that it is the first travel provider in Asia to implement its advanced end-to-end technology platform for the AirAsia group of carriers, providing the airlines additional revenue streams through ancillary services. AirAsia, Asia’s largest low-cost carrier...
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