5 Ways Travel Companies are Using Social Media to Add Value ...
It’s easy to get swept up in the buzz of social media. Everyday there is another new and exciting social media story to hit the news. The question remains: how are travel companies really using social media to add value?Here...
TripAdvisor throws challenge, to offer €250k in equivalent CPM ad media value...
TripAdvisor is challenging travel brands and advertising agencies to design a creative ad campaign that will run on TripAdvisor.The winning campaign will receive €250k in equivalent CPM advertising media value on TripAdvisor. Martin Verdon-Roe, director of sales, TripAdvisor said, “The...
Totaltravel launches new online destination ...
Totaltravel from Yahoo!7 has launched its new online travel destination which includes extensive accommodation listings, destination guides and travel reviews from users’ friends and peers.Totaltravel was acquired by Yahoo!7 last year. totaltravel.com.au attracts more than 1.3 million visitors each month....
HRG signs deal with Sabre for TripCase...
Corporate travel services company Hogg Robinson Group (HRG) has signed a mobile technology partnership with Sabre Travel Network.Under the terms of the new relationship, HRG will offer its clients TripCase, a mobile itinerary management application. The solution includes full integration...
“RevPAR remains the best measurement for revenue management performance”...
Two new trends have been sweeping the hotel industry in recent months. The first is profit management, a term for a management practice that focuses on profit generation, not revenue. The second, a metric for the efficacy of “profit management”...
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