Creating a unique personalised filter by using machine learning and leveraging semantics...
IN-DEPTH: LikeCube’s co-founder Eleanor Ford talks about machine learning, a technique that can complement or even disrupt more traditional marketing communication strategies, and how the same is signalling the beginning of a new era in online travel. By Ritesh Gupta...
Encouraging customers to pass on details of holiday offers via social networking...
A new referral marketing platform that promises to improve brand visibility and gain prospects for customer acquisition by reaching out to friends, families and followers of existing customers on different social networks has been launched. Called rumbido, this new offering...
VisitOrlando.com opts for Travelocity booking engine...
Online travel company Travelocity and the Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando/Orange County CVB) have formed a strategic partnership. Orlando/Orange County CVB stated that by adding Travelocity booking engine brand to its site, the organisation is now allowing...
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