Integrating RM and CRM in a mutually beneficial relationship...
By Ritesh Gupta The mission of both revenue management (RM) and customer relationship management (CRM) departments is virtually the same: optimise profitability and, in the process, allow inventory access to the best customers. The differences emerge in both the timeframe...
Supporting conversations on a hotel’s Facebook wall with a booking option...
Best Western Blunsdon has decided to sell hotel rooms directly through Facebook. Best Western has worked on a new application, FaceBooking Engine. It can be found on Best Western Blunsdon’s Facebook page. It has been developed by protel hotelsoftware. It...
OFT looks into price fixing in online hotel bookings...
The Office of Fair Trading (OFT) has initiated an investigation into possible competition law violations in the online hotel booking industry. “Investigators will be focusing on allegations that there could be agreements or concerted practices related to fixed or minimum...
Fares finding their balance point: study...
Bing Travel has issued a preliminary outlook for the 2010 holiday season predicting similar holiday travel pricing as last year. In 2009, airfares and hotel rates remained low as a way to reinvigorate consumer travel during a tough economy. This...
No comments:
Post a Comment