Google’s new trademark policy to have serious implications for the advertiser...
Google recently announced that it would be rolling out a new trademark policy in the UK to replicate that of the US. In his analysis, Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and...
Kerala Tourism Board unveils digital campaign, uses Mobile Video Ads...
Kerala Tourism Board has initiated a digital media campaign focusing exclusively on iPhone and iPad Apple devices using AdMob. The campaign intends to drive viewership of the Board’s short film across iPhone and iPad Apple devices. According to Google, Kerala...
Secrets for making the most out of the new last-minute booking trend...
In the past five years – and even more so in the past two years – the hotel booking window has been shrinking rapidly. Unlike in the past, where travellers would book their hotel rooms months in advance, today’s consumers...
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