“Google + ITA: A threat to competition and consumers” ...
A group of online travel companies including Expedia, TripAdvisor, Travelocity, Kayak.com, Hotwire.com, Sabre, SideStep and Farelogix, have got together to oppose Google Inc.'s proposed $700 million purchase of ITA Software. A new coalition called FairSearch.org has been formed. It is...
Why do travel marketers need to “differentiate themselves and create urgency”? ...
IN-DEPTH: Interview with Jane Butler, MD for Travel in the US at Google By Ritesh Gupta Travel advertisers have evolved to completely see the benefits of branding online. With the development of technologies such as social media, rich media, dynamic...
BA keen to expand its mobile app portfolio ...
It has emerged that downloads of British Airways’ first mobile app have topped 250,000 since its launch in July this year. According to a report filed by nma.co.uk, the airline witnessed about 200,000 downloads from the App Store, 50,000 on...
Analysing and evaluating booking data in an optimal manner...
Lufthansa Systems has launched NetLine/Market, a new solution that covers all aspects of sales, marketing and network planning and processes market data from different reservation systems for its analysis. NetLine/Market is part of the Integrated Commercial Platform (ICP) from Lufthansa...
Expedia.com offers Unpublished Rate inventory...
Expedia is offering “Unpublished Rates” for hotel reservations. These rates, according to the online travel agency, are up to 50% off of the lowest prices typically available online. Expedia says consumers can now book Unpublished Rate hotels and “trade up”...
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