Taking control of e-distribution of your hotel inventory in a more focused manner...
Distribution in hospitality is evolving and there is a tectonic shift in the way various channels offline and online are contributing to the productivity. Booking windows are shrinking, online reputation and feedback is gaining ground and noticeably challenging the traditional...
How are travel companies turning off online users?...
In this ultra competitive, connected online travel world, there are so many ways to lose and alienate a potential travel consumer and you can do it as quickly as it takes to type a 140-character tweet. Accentuating on the same,...
Analysing the overall value of your customer and their stay tendencies...
by Gregg Hopkins, President and CEO, Libra OnDemand Assigning monetary value to customer data is a concept that few hotel businesses seem to be embracing, although it makes a great deal of sense to do. We treat everything else in...
Expedia targets Europe, to introduce new offerings in 2011...
Online travel agency Expedia is gearing up to introduce a series of new products and services in 2011 alongside a new series of integrated marketing communications initiatives. The development has emerged after the company chose to conduct an extensive consumer...
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