Expedia to accelerate mobile app development, acquires Mobiata...
Online travel company Expedia has entered into an agreement to acquire mobile travel applications developer Mobiata. Mobiata will remain in its headquarters in Ann Arbor, Michigan. Financial terms of the agreement were not disclosed. Expedia says the deal accelerates its...
How many travel companies are integrating social media into marketing activities?...
Many travel companies, including ones in the online travel sector, have yet to capitalise on social media’s ability to not only listen to customers, but analyse conversations and turn the information into bottom-line benefit. According to SAS, many organisations cling...
Expedia to evaluate sentiments expressed in text collections...
Travel companies are starting to evaluate sentiments expressed in all available text collections – identifying trends and creating graphical reports that describe the expressed feelings including those of consumers in real-time. For instance, it has emerged that Expedia Inc. is...
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