Why American Airlines is stressing on having a “competitive distribution cost structure”?...
IN-DEPTH: American Airlines says airlines need to compete on the basis of services offered in addition to price, and for its part, the airline has been working on technologies necessary to ensure that optional service pricing transparency is readily available...
“For paid search, 2011 will be the Year of Facebook”...
Full-service search marketing firm Covario has listed its top priorities for search marketing in 2011. According to Craig Macdonald, senior vice president and chief marketing officer, Covario, for paid search, 2011 will be the Year of Facebook. He pointed out:...
How will mobility and the rise of mobile broadband in Asia impact airlines?...
The air travel industry, especially carriers, is seeking new ways to interact consistently with its customers through all travel touch points in the travel continuum. One of the arenas where new initiatives are being taken is related to the development...
Domestic airlines asked to share route-wise tariff in India...
The Ministry of Civil Aviation in India has decided to monitor route-wise tariff of all domestic airlines across their network. According to an official statement, the Ministry stated that in view of insufficient and inadequate information available in the public...
Southwest’ donation initiative features Facebook Deals...
Southwest Airlines has chosen to donate $1 to the Make-A-Wish Foundation each time a customer uses Facebook Deals to check-in at any of Southwest Airlines’ 69 airports. Facebook users simply need to use their smart phone to check-in using Facebook...
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