Selecting relevant key performance indicators for assessing social media success...
IN-DEPTH: Interview with Barbara Pezzi, Director Analytics & Search Optimization, Fairmont Raffles Hotels International By Ritesh Gupta The lack of social media ROI standards unsettled many marketers and even organisations on the whole, preventing any form of experimentation, in the...
CheapOair launches its first TV campaign...
Online travel booking site CheapOair has launched its first ever television campaign. The 30-second ads feature the tag-line “Get There for Less”. The campaign intends to cement CheapOair’s position “as the place for savvy travellers to go for value and...
BA to levy a fee on tickets bought with credit cards through agencies...
British Airways is to levy a fee on tickets bought with credit cards through travel agencies from March next year. The airline said it will introduce a £4.50 fee on all economy tickets. The fee already applies to bookings through...
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