Using analytics for business goals and getting closer to the customer ...
IN-DEPTH: Travel companies are focusing on evidence-based decision making that helps them in prioritising projects and investment in resources with expected revenue and profitability impacts By Ritesh Gupta Predictive analytics is emerging as a critical tool for gaining control over...
How to Create Compelling Content via Social Media – 2 of a 4 Part Series: Facebook...
In the second of this four part series we’ll be looking at how to create compelling content via the social media giant, Facebook. Why Facebook? In the last few years we have seen Facebook rise from obscurity to mass domination...
Hotel Mobile Apps vs. Hotel Mobile Websites...
By Max Starkov The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel suppliers have to respond adequately...
Plan to bring down mobile phone roaming charges in Europe ...
The European Commission has launched a public consultation on how to improve competition in mobile phone roaming services in the 27-nation European Union bloc. European citizens should pay the same mobile phone charges no matter what European Union country they...
New mobile app offers location-based travel content...
A new mobile application that suggests where to go based on places users and their friends like has been launched. SoGeo has tied up with travel content provider Rough Guides for this application called Whatser. SoGeo provides a platform for...
Swiss works on new app for use on BlackBerry smartphones...
Swiss International Air Lines has launched a new application for use on BlackBerry smartphones. The new app is available to BlackBerry smartphone users free of charge in English, French, German or Italian. The app enables users to make a Swiss...
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