Identifying channels of expression and rewarding customers’ for their loyalty ...
IN-DEPTH: Interview with Iain Pringle, Head of Customer Insight & Loyalty, The Mileage Company Digital channels are lending a new dimension to the existing loyalty programmes in the travel industry. Travel companies are increasingly rewarding customers for their affiliation towards...
What if social media is considered to be a traditional marketing channel?...
IN-DEPTH: Interview with Frederick Buhr, VP e-Business, Rail Europe The amount of content consumption taking place on the top social networking sites continues to grow at a rapid pace. Travel companies plan to continue developing new methods of connecting with...
Top 10 predictions for natural and paid search in 2011 ...
With Google’s Instant Preview here to stay, search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”.. Greenlight predicts Google and Bing will offer app search before the year is out, competition between the two to...
American Airlines secures a temporary court injunction against Sabre...
American Airlines has shared that a Texas state district court has issued a temporary restraining order, to stop making it more difficult for ticket agents and travellers to find tickets for American Airlines. “The order prohibits Sabre from continuing its...
“Pricing in 2011 should be seen as a fluid system responsive to consumer demand”...
The industry will continue to grow, largely because of technological shifts. The more nimble and adaptable operators will profit handsomely from this trend. 2010 was a fine year for the hotel industry and 2011 is shaping up to be even...
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