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27/01/2011

News Update - January 27, 2011

Source: m-travel.com...

“Hidden commissions that hotels pay to OTAs are a marketing expense”...
Analysis: Madigan Pratt & Associates’ Madigan Pratt stresses on the significance of quantifying the Hotel-OTA hidden costs for hotels and developing marketing strategies to maximise occupancy and revenue in the years ahead There are many things in life that, when...

Counting on rich media to increase consumer engagement ...
IN-DEPTH: ICE Portal’s President, Henry Woodman, on the significance of quality visuals and what role rich media plays in marketing hotels, cruise ships, and destinations The question is how do you increase consumers’ engagement so that they feel confident in...

HomeAway, Gogobot.com sign deal...
Online vacation rental site HomeAway has signed a distribution partnership with Gogobot.com, a social travel site. This agreement enables Gogobot.com users to access more than 230,000 vacation rental listings on HomeAway.com, complete with reviews from past guests. “Our partnership leverages...

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by Øyvind Grønflaten (PhD) at 14:53

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