Top 3 Do’s and Don’ts for personalised retargeting in the travel sector ...
IN-DEPTH: Turning every engagement with your prospects into an opportunity to up-sell and cross-sell By Ritesh Gupta Retargeting allows companies to find their previous website visitors across the Internet and display relevant banners to drive them back to a website...
Expedia launches its brand campaign, Global Hotel Sale offering in India...
Online travel company Expedia.co.in has introduced its ‘Global Hotel Sale’ initiative which provides up to 50 percent discount on hotels in popular global and local destinations for Indian travellers. The company has also launched its brand campaign- Big Daddy of...
Is Rate Shopping an intelligent approach to increase topline for Hotels?...
Pricing in the hospitality industry is done on various models. Amongst the popular ones include cost based, market based, margin based, predatory, loss leading etc but the most common practice is to bench mark your price against other hotels in...
Germanwings strengthens travel agency distribution...
Low cost airline Germanwings and Amadeus have recently launched a new distribution solution that will enable Germanwings to offer travel agencies more flexible travel options as well as comprehensive ticketing services fully integrated with their mid and back-office systems. The...
Corporate travel focuses on streamlining accommodation programmes and hotel spend...
Companies have been focusing on consolidation, travel policy and procedures to save on accommodation costs with the key indicators of growth in the global hotel industry including rates and occupancy increasing. Organisations have been working closely with their travel management...
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