Empowering `Social Media Champions’ at each property to create relevant content...
IN-DEPTH: Ann Nadeau, corporate director of marketing, Joie de Vivre on how factors such as leadership and culture of the company impact the way employees can get behind social media By Ritesh Gupta Hotel companies that have labeled their social...
Google and Facebook users skew young, affluent, and educated: survey...
Sixty percent of Americans visit Google in a given week, compared with 43 percent who say they have a Facebook page. Both sites attract young, affluent, and educated Americans in large numbers, each counting more than half of those under...
Google/ITA merger warrants serious consideration of a challenge: AAI...
The proposed merger between Google and ITA Software (ITA) could be straining the boundaries of antitrust analysis, but serious consideration of a challenge is warranted, according to a white paper issued the American Antitrust Institute (AAI). “Apart from the very...
GoScopia.com strengthens its intermodal trip planning capabilities...
Online travel search engine GoScopia has integrated air charter and air taxi into its intermodal trip planning capabilities. “For the first time in the history of on-line travel, users can see both scheduled and non-scheduled flights to and from a...
American launches social media channels focused on earning miles...
American Airlines’ frequent flyer programme, AAdvantage, has launched Facebook and Twitter channels. American says it is the first U.S. airline to launch dedicated social media channels focused on earning miles. Followers of the dedicated AAdvantage Facebook and Twitter channels can...
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