New hotel room search engine promises unprecedented transparency ...
A new venture, Room 77, being described as the world’s first hotel room database and search engine, has emerged. Room 77’s promise: potential hotel guests can visualise a room product more intimately, giving incentive to book into higher tier room...
TripAdvisor tops popular websites list for viewing hotel visuals...
Consumers want to experience hotels through rich visual content, specifically video that engages, informs and inspires at every stage of the shopping process across a wide range of online websites, according to VFM Leonardo. The company has shared statistics about...
Holiday pictures influence Facebookers’ travel plans...
Flights comparison website Skyscanner has found that the ‘power of pictures’ has a very strong influence on Facebookers’ travel plans. According to its recent poll, more than half (52 percent) stated that seeing friends’ holiday pictures had inspired them to...
Optimising a property’s pricing strategy for mobile devices...
In 2009, 60 percent of leisure travel and 40 percent of business was booked online, and recently, often via mobile devices. More than five billion people used mobile booking sites in 2010 and that number is only going up, so...
Reaching your customers at every phase of the research process...
Consumers researched their travel options more frequently, for longer periods of time, and on various online channels last year. According to Google, this is good news for travel marketers because they now have more opportunities to reach customers -- and...
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