Offering “add-ons” for additional convenience to customers from an airline’s perspective...
The distinction, which could be done easily among various airline business models, has increasingly become less clear over the past few years. There are several elements that can define an airline business model and these may include profitability, cost drivers,...
Learning from publishing interactive travel content for smartphones and portable devices...
IN-DEPTH: Frederic de Pardieu, CEO, mTrip on personalising each user’s experience By Ritesh Gupta Prior to the arrival of smartphone apps, the industry was mainly focused on supporting the traveller before as well as after the trip. There was a...
Mobile advertising estimated between $550-$650m in 2010 in the US...
Mobile advertising for 2010 is estimated to be between $550–$650 million in the US, according to an industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB). Internet advertising revenues in the US totaled $26 billion for...
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