Airlines now monitoring Twitter almost around the clock...
A report has highlighted that major airlines, such as American Airlines (@AmericanAir) and Southwest Airlines (@SouthwestAir), are now monitoring Twitter almost around the clock. Through such initiative, the airlines are “trying to show customers they’re really listening to everything…,” reported...
BA and American Airlines unveil their first major joint promotion in the US...
oneworld alliance members American Airlines and British Airways have recently launched the Miles Millionaire contest, their first major joint promotion in the U.S. for frequent flyers of both airlines. The campaign “targets the customer that never has time to travel...
Search is still king for travel marketing...
A massive 60% of Travel industry marketing gurus still rank search as the number 1 way to drive traffic. Globally, organic search is the most influential marketing channel for online travel marketing followed by paid search, then good old email...
Ryanair to trial a reserved seating service, revamps its website...
Ryanair will trial a reserved seating service on its Dublin - Malaga and Dublin - Gatwick routes from 16th May next. The pre-booked service is going to cost €10 (each way) including priority boarding, and allows passengers to pre reserve...
US DOT applauded for passenger protections in new rules...
US-based coalition Open Allies for Airfare Transparency has commended the new rule on passenger protections announced by the U.S. Department of Transportation. The Department has come up with a series of new consumer protection measures that will force airlines to...
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