How are SEO and paid search progressing in the travel sector?...
IN-DEPTH: Which has been the most striking development in search engine marketing, especially from the travel sector perspective, in the last six months or so? By Ritesh Gupta The travel industry believes that overall search marketing is basically going to...
How can travel websites continue to enhance the overall planning and booking journey?...
IN-DEPTH: Travel websites need to look beyond the traditional search criteria and not only need to demonstrate the product offering but also share all the other facets associated with booking holidays By Ritesh Gupta Travel sites today offer more consumer...
Webjet questions Expedia about its JV with AirAsia...
“Has selling flights gotten too hard?” This question has been posed by online travel company Webjet post the announcement of the Asian joint venture between Expedia and AirAsia. Last week, budget carrier AirAsia and online travel company Expedia decided to...
Microsoft is “just scratching the surface” of what’s coming in digital advertising: Ballmer...
Microsoft CEO Steve Ballmer has said that the amount of money companies spend on digital advertising continues to grow, as do the opportunities to innovate. “We’re just scratching at the surface,” said Ballmer, who spoke recently at Imagine 2011, the...
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