Expedia’s new European ad campaign highlights “people behind the brand”...
Online travel agency Expedia has unveiled its new European brand advertising campaign, marking the start of a new era for the brand as it rolls out its Expedia Everywhere strategy. The campaign will span TV, radio, print, online and social...
Global TV campaign starts VisitBritain’s four-year marketing push...
National tourism agency VisitBritain has unveiled an international TV campaign, featuring globally recognised British celebrities inviting the world to visit Britain. This is VisitBritain’s first global TV campaign for 10 years. This global TV campaign marks the start of a...
European Travel Commission launches Facebook Contest...
The European Travel Commission has launched its new social media contest, “I Wish I Were There”. The contest will encourage fans to superimpose images of themselves in their dream European destination and post the new photos to the Facebook page...
“Dynamic pricing models are a great way to negotiate corporate rates”...
London-based hotel sales and marketing alliance Great Hotels of the World has reported a 19 percent increase in corporate travel bookings via its GDS chain code in Q1 2011 in comparison with the same period in 2010, offering signs of...
Striving to be “at the very heart of online conversations about travel” as a DMO...
Travel and lifestyle dedicated social platform Wayn has signed a three-year, multi-million dollar advertising deal with South African Tourism. Wayn will promote South Africa to its members, growing awareness and driving product via a dedicated microsite on the Wayn platform....
SiteMinder ties up with Travel Republic and Hotels4U...
Online hotel distributor SiteMinder has launched connections with Travel Republic and Hotels4U. SiteMinder’s general manager for Europe, Brendon Rogers, said that the new two-way connections with www.hotels4u.com - part of the Thomas Cook group - and www.travelrepublic.co.uk is a major...
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