Location aware experiences seen as a “game-changing” phenomenon in the travel sector...
IN-DEPTH: Beth Murphy, VP Global Product, Travelocity believes a mobile strategy should reflect one’s ability to serve unmet consumer needs in a differentiated way. Also, mobile opens the doors to creating entirely new services and experiences for consumers based on...
gapyear.com to launch its improved version in August...
Social network and travel advice experts gapyear.com will be re-launching with a new and improved website in August this year. The new site will be based on an improved technical platform, making it bigger, better and faster, stated the company....
Integrated marketing seeks to place your attention where it belongs: On your customer...
Hotel marketers must move away from a singular focus on campaigns and more towards travel shoppers. And they should begin to move from a focus on individual channels to an integrated marketing approach, according to a new report. Repeat exposures...
Mobile among top priorities for lodging owners: survey...
Around 84 percent of US accommodations believe it is important to give travellers the option to book properties on mobile devices, according to a new poll. In TripAdvisor’s latest Accommodation Owners Survey, a poll of US hoteliers, B&B owners and...
Usage of mobile apps starts affecting desktop and mobile web consumption...
For the first time ever, daily time spent in mobile apps is showing signs of surpassing desktop and mobile web consumption. Flurry, a provider of in-application analytics for mobile devices, compared how daily interactive consumption has changed over the last...
New hotel booking portal launched...
Zleeping Hotels, a subsidiary of the Braganza Group, has launched its new booking portal zleepinghotels.com. The venture offers more than 30,000 hotels for booking at more than 1500 destinations in over 120 countries. The company says it sees the “massive...
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