“OTAs and meta-searchers still find it hard to source traffic from social platforms”...
IN-DEPTH: Interview with Malte Siewert, a co-founder and head of sales, finance and business development of trivago By Ritesh Gupta Recent research from EyeforTravel shows that travel meta search companies have experienced a considerable drop in traffic. Of all the...
Branded content, ads, expert content and videos most often used in mobile format: study...
Marketers, who recently integrated social media into their overall marketing plans, are now charged with embarking into mobile. In other words, the agenda of your typical CMO or marketing director is getting even busier. The mobile marketing market is very...
Generating Real Results with Facebook Advertising...
Facebook is commanding a bigger and bigger piece of the advertising budget pie, thanks to the measurable results it provides marketers in terms of new fans and website conversions. While Facebook’s auction-based bid and cost per click pricing structures are...
Predicting hotel guests’ booking behaviour...
Japan’s Solare Hotels & Resorts has implemented a new software application that allows the most up to date analysis of internal metrics plus access to key external data that impacts properties. Intouch Data’s (ITD) HotelSnapshot, a web-based application, merges key...
88.2 million US adults will redeem an online coupon this year...
A digital revolution in couponing coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience...
Luxury brands thrive as the economy strengthens: study...
Companies are reinvesting in travel after having to tighten their belts during the recession. And luxury brand hotels are in a “fantastic position” to benefit from this since they rely significantly on business travel, according to a new report. According...
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