Assessing how fragmentation of traffic channels is shaping up web analytics trends in the travel sector ...
IN-DEPTH: Interview with Barbara Pezzi, Director Analytics & Search Optimization, Fairmont Raffles Hotels International By Ritesh Gupta Major search engines have been trying to offer better, faster and more accurate personalised search, and have also been enhancing their social search...
AA asserts leadership with its mobile app offerings...
American Airlines (AA) has launched apps for BlackBerry and Windows Phone smartphones. The airline stated that the latest additions make American accessible on more devices and through more channels than any other airline. In addition to common features, which are...
Social media use jumps in managed travel space: study...
Travel managers see increasing value in social media platforms as a way to enhance a corporate travel programme, according to a report. For the past several years, industry insiders have been warning corporate travel managers that they ignore social media...
Buying discounted vouchers for future hotel stays...
RoomSaver.com, a brand of Travel Media Group, has launched its new daily deal service LastCall to provide travellers with the ability to save up to 50 percent on vouchers for unsold hotel rooms. The LastCall service currently provided by RoomSaver.com...
Virgin America flyers to check out Google’s Chromebook...
Virgin America is teaming up with Google to offer guests the opportunity to “test-fly” Google’s new Chromebook for free onboard their flight and at select airport gates. From July 1-September 30, 2011, Virgin America flyers will have the exclusive chance...
Mobile marketing now a priority for the British hospitality trade: survey...
A survey, featuring 800 hoteliers and B&B owners in the UK, has indicated that two-thirds (66 percent) of respondents say it is important to offer travellers a method of booking their inventory via mobile devices. According to TripAdvisor’s new UK...
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