Relying on semantic technology for extracting sentiments from UGC...
IN-DEPTH: Ben Jost, CEO, TrustYou says effectively addressing the concerns of online reviews is essential to any marketing approach, as the first contact a hotel may have with many potential customers is only through the opinions of other customers. Jost...
“Our offering strongly evolved with the Facebook integration”: Wipolo’s CEO...
IN-DEPTH: Matthieu Heslouin, Cofounder & CEO, Wipolo strongly believes that travel is mobile, social and fun and every new service should be benchmarked with these three dimensions. Heslouin says his company’s latest app Wipolo has evolved post its Facebook integration,...
Google to launch an ITA integrated-flight search product soon: report...
Google is planning to launch an ITA integrated-flight search product as soon as a few weeks from now, according to a report filed by techcrunch.com. The report referred to “a well-placed industry source” as it shared the details of this...
Searching without a search box...
Microsoft has introduced an update to its Bing for iPad application, working on a new feature called Lasso. Designed for touch-friendly devices, Lasso is a new way to search with the touch of a finger. It will only be available...
Carnival now has over one million fans on its Facebook page...
Carnival Cruise Lines recently achieved a historic social media milestone, becoming the first cruise line to reach one million fans on its Facebook page. The achievement, according to Carnival, depicts how it is utilising Facebook as a fan engagement tool,...
Premier Inn to display “impartial” reviews...
Hotel chain Premier Inn has chosen to display reviews from TripAdvisor on its website. Premier Inn acknowledged that it was important for visitors to the hotel chain’s website to read “impartial and transparent reviews”. Content from TripAdvisor will appear on...
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