Integrating e-commerce into a hotel’s overall business strategy...
IN-DEPTH: Interview with Gareth Gaston, Senior Vice President, Global eCommerce, Wyndham Hotel Group By Ritesh Gupta E-commerce should be a compliment to every part of a hotel’s operations. All staff members need to be briefed on the advantages of taking...
Comparing the importance of personalisation versus location in mobile ads...
A study has indicated that mobile advertisements that are tailored to users’ “tastes and interests” far out-perform other offers that are based on time, lifestyle or location. A new study from Upstream reveals the types of mobile advertising that consumers...
Virgin America ties up with Twitter for flash fare sale...
Virgin America tied up with Twitter for its “Fly Forward, Give Back” (#FlyFwdGiveBack) flash fare sale. The airline encouraged flyers across the nation to grab a seat and retweet, to help raise awareness and funds for cancer research through the...
SAIF Partners and MakeMyTrip invest in iXiGO.com...
Gurgaon, India-based travel search engine iXiGO.com has confirmed an equity infusion from Asian private equity and venture capital fund SAIF Partners, and online travel company MakeMyTrip for a total cash consideration of $18.5 million across investment into the company and...
Lonely Planet launches video campaign on YouTube...
YouTube has teamed up with Lonely Planet and Intel to help travellers share their adventures. The companies are running a campaign, Share Your Adventure, in the US. Contestants need to upload their favourite travel video to Lonely Planet’s YouTube channel....
New recommendation engine to help travellers take back the power of their points...
Santa Monica, California–based PointHub has launched a recommendation engine that offers qualified, real-time, side-by-side comparisons between purchase price and rewards points for airlines and hotels. The company says it has gone beyond answering the question, “Can I use my rewards...
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